HPN Talks

How Your Organization Can Support Professional Flexibility.

At our HPN Fall Conference, Oct 2-4, we'll continue to explore the biggest trends affecting non-physician health professionals and the associations, school programs & credentialing bodies that support them. At our Fall 2019 conference, we’ll be discussing Flexibility in the Health Workforce—how employers, stakeholders and new technologies are promoting the flexible movement of talent laterally and vertically throughout health care to fulfill staffing and community needs—initiatives like multi-skilling, micro-credentialing, and much more.

We want to hear from YOU on this topic! If you're an HPN member, this is topic is likely something you've considered—something we all need to pay attention to in order to support our health professionals now and in the years to come.

The point is, you've got something to say.

In addition to our usual expert sessions, we're asking members and guests to present for 5-15 minutes speaking to how technology is changing the way they do their job, and what insights they may be able to share with their professional peers who are also facing this changing medical-technological landscape. Think HPN meets TED!

How will your organization support the evolving needs of professionals? How do you think flexibility in staffing will impact your organization? What are you already doing which might help facilitate greater flexibility in the workforce? How can your organization help meet the needs of health care employers?

Every attendee should submit a short answer to one of these questions, or a proposal for a short presentation about how you or your organization has approached new technology and the use thereof, and how it has changed/is changing the work that you do.

You're an expert—get recognized. SUBMIT A PROPOSAL »

Don't forget to register to attend our Fall Conference as soon as possible. We'll follow up with you shortly.

Inspiration & more.

While the theme for our Fall Conference is Flexibility in the Health Workforce, and we hope you'll have stories related to our theme, we also have standing prompts for topics of relevance to health care association executives and professionals.

Value & Inspiration

  • How do your members inspire you?
  • Describe a time when you learned something new about your membership that changed the way you communicate with or manage your association.
  • In the past five years, what have you added to your association's value proposition?
  • When was the last time you learned something that changed the way you think?
  • How do you harness the power of teams in your association?
  • What's the toughest decision you or your board have had to make for your association?
  • What matters to your members - and how do you know?

Methods & Skill Building

  • How do you mobilize your membership around a cause?
  • How does your organization select which advocacy issues to prioritize?
  • How has communicating with your members changed over the last five years?
  • What's the biggest "language barrier" you face in communicating with members, new members, or potential members?
  • How do you filter or tailor information to your members' preferences?
  • How do you facilitate communication between different generations?
  • How do you stay on top of the latest technologies and methods of communication - what's something new you've tried and succeeded using?
  • How do you get and keep members engaged in the work of your association?
  • What skills do you need, now, to be an effective advocate or leader that you haven't needed before?
  • How does your organization encourage or facilitate networking between members?
  • How do you build relationships with like-minded organizations? What's the rallying force?

Nitty Gritty: Specific Successes

  • What was you or your organization's last advocacy success? How did you accomplish your goals?
  • What was your most successful member survey in terms of response rates, and why do you think it was so successful?
  • Describe an email that got a disproportionate amount of "opens." Why? How?
  • How do you create an email that is visually stimulating or engaging to ensure members read them?
  • How do you choose the right medium for communicating an idea? Give us a few good examples!
  • Do you personalize mass communications? How? And how do you measure its success?
  • Give us an example of success using social media - how & why was it successful?

Or, submit your own idea! Any short topic that addresses ideas similar to those above, (illustrative examples, practical knowledge or experience, specific successes in association management, communication, dissemination, advocacy, etc.) are all valuable to other HPN members.

You have the stage! SUBMIT A PROPOSAL »